Atanu Mukherjee, president of global metals and energy consultant, MN Dastur & Co, said in a phone interview that the merger is good news for the European steel market. “It increases concentration in Europe and the JV will enjoy better pricing power with 23-24% of the market share. “The joint entity will have an opportunity to wean out sick capacity and make the JV a leaner and meaner entity, that can compete in a market suffering from US tariffs,” he added.